Four months after launching, Eat Fresco — a Tampa startup that produces and sells premium prepared meals— has landed its first major supermarket account.
Beginning June 22, Eat Fresco’s product line of seven vacuum-sealed meals will be available in six Winn-Dixie stores — five in the chain’s corporate backyard of Jacksonville, and one on Swann Avenue in South Tampa.
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Rob Povolny had a choice to make: pick up stakes in Tampa and transfer to Chicago to keep his job as sales director for a food ingredients company, or take a severance package.
He chose the latter, partly because it was February, but more so because he had an idea simmering – to offer prepared meals that were several cuts above the standard fare, packaged entrees using fresh, locally sourced foods.
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We’re pretty sure that someone with your discerning palate wants more than just the food that you see everyday. Sometimes you want a little excitement or adventure, especially at the end of a long day when you need a little bit of a reward for all your hard work.
As far as we’re concerned, your home dining experience should be just that. An experience. So we’ve taken a cue from places all around the world to provide you with a taste of global cuisine. We think our own unique spin on tasty ethnic and traditional flavors will add just enough spice to your life.
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Our goal at Fresco Foods, Inc. is to bring you a fresh, nutritious and flavorful meal, designed to save you time and energy. And until now, that didn’t exist. Here’s why:
A food company cooks and prepares your food as though it were on an assembly line. Once cooked, it’s flash-frozen so that it will keep for months as it is shipped all around the country. Preservatives as well as numerous artificial ingredients are added to the food. After a significant amount of processing and handling of the meal, it awaits your purchase in the frozen food section. You take it home, heat it up, and the resulting experience is sorely lacking. The taste isn’t distinct. It’s adequate, but far from memorable. It’s certainly not nutritious, fulfilling or fresh.
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We pride ourselves on the sense of community and small business tenacity that is the cornerstone of America. Eat Fresco partners with like-minded businesses that share our values.
We are honored to work with Niman Ranch, who provides us with the hormone and antibiotic free skirt steak for our Steak Fajita Bowl, and the center cut pork loin for our Roast Cuban Pork Loin. Niman Ranch, comprised of a network of over 700 independent American farmers and ranchers, is community minded and focused on producing quality meats for their customers. Having begun in the early 1970’s, Niman Ranch raises its cattle using “traditional, humane husbandry methods” while feeding livestock “wholesome all-natural feeds.” The livestock is reared in a humane and ethical manner, which is also environmentally sustainable. Their pork and steak are delivered to our kitchen at the peak of freshness and quality, with minimal impact to the environment.
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